International Typographic Style
Outline:
- Brief Introduction and Quickfacts
- Detailed Description
- Artists and Paintings
- More Examples – defined visual appearance
- Tools for digitial artists, prompters and word smiths
Overview and quickfacts
The International Typographic Style, also known as the Swiss Style, is a 20th-century graphic design style that emphasizes cleanliness, readability, and objectivity. Developed in Switzerland in the 1950s, the style was influenced by the modernist architectural style of the Bauhaus. It is characterized by use of a grid, sans-serif typefaces, and minimal use of color and decoration.
The art style is also known as: Global Typographic Style, Worldwide Typographic Style
Categories: Impressionism, Modernism
1. Josef Muller-Brockmann (1914-1996) 2. Max Bill (1908-1994) 3. Herbert Bayer (1900-1985) 4. Paul Rand (1914-1996) 5. A.M. Cassandre (1901-1968) 6. László Moholy-Nagy (1895-1946) 7. Oskar Schlemmer (1888-1943) 8. Walter Gropius (1883-1969) 9. Marcel Breuer (1902-1981) 10. El Lissitzky (1890-1941) 11. Alexander Rodchenko (1891-1956) 12. Vladimir Tatlin (1885-1953) 13. Lyubov Popova (1889-1924) 14. Kasimir Malevich (1878-1935) 15. Piet Zwart (1885-1977) 16. Wim Crouwel (1928-2019) 17. Erik Spiekermann (1947-present) 18. Neville Brody (1957-present) 19. David Carson (1955-present) 20. Paula Scher (1948-present) 21. April Greiman (1948-present) 22. Stefan Sagmeister (1962-present) 23. Jessica Hische (1979-present) 24. Mike Perry (1977-present) 25. Rob Janoff (1958-present) 26. Jonathan Barnbrook (1962-present) 27. Experimental Jetset (1997-present) 28. Build (2003-present) 29. Hey Studio (2007-present) 30. Büro Destruct (1999-present)
1. “The Great Wave off Kanagawa” by Katsushika Hokusai (1829-1833) 2. “The Persistence of Memory” by Salvador Dali (1931) 3. “Nighthawks” by Edward Hopper (1942) 4. “Guernica” by Pablo Picasso (1937) 5. “The Scream” by Edvard Munch (1893) 6. “The Starry Night” by Vincent van Gogh (1889) 7. “The Kiss” by Gustav Klimt (1908) 8. “The Hay Wagon” by Andrew Wyeth (1953) 9. “American Gothic” by Grant Wood (1930) 10. “Arnolfini Portrait” by Jan van Eyck (1434) 11. “The Birth of Venus” by Sandro Botticelli (1486) 12. “Mona Lisa” by Leonardo da Vinci (1503-1519) 13. “The Last Supper” by Leonardo da Vinci (1495-1498) 14. “The Night Watch” by Rembrandt (1642) 15. “The Milkmaid” by Johannes Vermeer (1658) 16. “The Haystack” by Claude Monet (1891) 17. “The Water Lilies” by Claude Monet (1914-1926) 18. “The Sistine Chapel Ceiling” by Michelangelo (1508-1512) 19. “The Sistine Chapel Frescoes” by Michelangelo (1512-1541) 20. “The Last Judgment” by Michelangelo (1534-1541) 21. “The Creation of Adam” by Michelangelo (1512) 22. “The Vitruvian Man” by Leonardo da Vinci (1487) 23. “The Mona Lisa” by Leonardo da Vinci (1503-1519) 24. “The Last Supper” by Leonardo da Vinci (1495-1498) 25. “The Sistine Chapel Ceiling” by Michelangelo (1508-1512) 26. “The Sistine Chapel Frescoes” by Michelangelo (1512-1541) 27. “The Last Judgment” by Michelangelo (1534-1541) 28. “The Creation of Adam” by Michelangelo (1512) 29. “The Vitruvian Man” by Leonardo da Vinci (1487) 30. “The School of Athens” by Raphael (1510)
Detailed Description
The International Typographic Style, also known as the Swiss Style, is a clean and modern approach to design that emphasizes simplicity and readability. This style of design was developed in Switzerland in the 1950s and has since been adopted by designers all over the world. The International Typographic Style is characterized by a grid-based layout, use of sans-serif typefaces, and a focus on typography and content. This style of design is often used for corporate identity and branding, as well as for editorial design. Some of the most famous artists associated with the International Typographic Style include Josef Muller-Brockmann, Massimo Vignelli, and Wim Crouwel.
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Artists and Paintings
Known Artists
1. Josef Muller-Brockmann (1914-1996) 2. Max Bill (1908-1994) 3. Herbert Bayer (1900-1985) 4. Paul Rand (1914-1996) 5. A.M. Cassandre (1901-1968) 6. László Moholy-Nagy (1895-1946) 7. Oskar Schlemmer (1888-1943) 8. Walter Gropius (1883-1969) 9. Marcel Breuer (1902-1981) 10. El Lissitzky (1890-1941) 11. Alexander Rodchenko (1891-1956) 12. Vladimir Tatlin (1885-1953) 13. Lyubov Popova (1889-1924) 14. Kasimir Malevich (1878-1935) 15. Piet Zwart (1885-1977) 16. Wim Crouwel (1928-2019) 17. Erik Spiekermann (1947-present) 18. Neville Brody (1957-present) 19. David Carson (1955-present) 20. Paula Scher (1948-present) 21. April Greiman (1948-present) 22. Stefan Sagmeister (1962-present) 23. Jessica Hische (1979-present) 24. Mike Perry (1977-present) 25. Rob Janoff (1958-present) 26. Jonathan Barnbrook (1962-present) 27. Experimental Jetset (1997-present) 28. Build (2003-present) 29. Hey Studio (2007-present) 30. Büro Destruct (1999-present)
Known Paintings / Pictures / Images
1. “The Great Wave off Kanagawa” by Katsushika Hokusai (1829-1833) 2. “The Persistence of Memory” by Salvador Dali (1931) 3. “Nighthawks” by Edward Hopper (1942) 4. “Guernica” by Pablo Picasso (1937) 5. “The Scream” by Edvard Munch (1893) 6. “The Starry Night” by Vincent van Gogh (1889) 7. “The Kiss” by Gustav Klimt (1908) 8. “The Hay Wagon” by Andrew Wyeth (1953) 9. “American Gothic” by Grant Wood (1930) 10. “Arnolfini Portrait” by Jan van Eyck (1434) 11. “The Birth of Venus” by Sandro Botticelli (1486) 12. “Mona Lisa” by Leonardo da Vinci (1503-1519) 13. “The Last Supper” by Leonardo da Vinci (1495-1498) 14. “The Night Watch” by Rembrandt (1642) 15. “The Milkmaid” by Johannes Vermeer (1658) 16. “The Haystack” by Claude Monet (1891) 17. “The Water Lilies” by Claude Monet (1914-1926) 18. “The Sistine Chapel Ceiling” by Michelangelo (1508-1512) 19. “The Sistine Chapel Frescoes” by Michelangelo (1512-1541) 20. “The Last Judgment” by Michelangelo (1534-1541) 21. “The Creation of Adam” by Michelangelo (1512) 22. “The Vitruvian Man” by Leonardo da Vinci (1487) 23. “The Mona Lisa” by Leonardo da Vinci (1503-1519) 24. “The Last Supper” by Leonardo da Vinci (1495-1498) 25. “The Sistine Chapel Ceiling” by Michelangelo (1508-1512) 26. “The Sistine Chapel Frescoes” by Michelangelo (1512-1541) 27. “The Last Judgment” by Michelangelo (1534-1541) 28. “The Creation of Adam” by Michelangelo (1512) 29. “The Vitruvian Man” by Leonardo da Vinci (1487) 30. “The School of Athens” by Raphael (1510)
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